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Facebook Watch, the WNBA team up for more coverage in 2019

By Carly Grenfell

PARIS, FRANCE - JANUARY 31: In this photo illustration the Facebook logo is seen on the screen of an iPhone on January 31, 2019 in Paris, France. The social media Facebook revealed to have paid teenagers to watch their activities on their phone. The company has offered Internet users to download the application "Facebook Research" to observe all their deeds and actions, against payment. Despite this, Facebook shares soar by 11% in the wake of the announcement of a net profit up 61% to $ 6.9 billion for the last quarter of 2018.(Photo by Chesnot/Getty Images)
PARIS, FRANCE - JANUARY 31: In this photo illustration the Facebook logo is seen on the screen of an iPhone on January 31, 2019 in Paris, France. The social media Facebook revealed to have paid teenagers to watch their activities on their phone. The company has offered Internet users to download the application "Facebook Research" to observe all their deeds and actions, against payment. Despite this, Facebook shares soar by 11% in the wake of the announcement of a net profit up 61% to $ 6.9 billion for the last quarter of 2018.(Photo by Chesnot/Getty Images) /
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Another way to consume the WNBA.

More coverage is coming to the WNBA this season by way of Facebook Watch, a platform released in August of 2017 that is made up of live and recorded shows.

Watch is a place for all different types of content creators and publishers and is picking up some serious momentum in sports as of late. Earlier this week, Steph Curry announced his new documentary series, Stephen vs The Game, proving how powerful this platform is becoming.

Starting this year, all WNBA game recaps will be available through this platform, NBA communications announced. This also includes preseason and playoff games. It’s an exciting move for the league that holds a ton of potential to grow into something even bigger.

With Twitter and now Facebook both in the digital picture, the WNBA is positioning itself for growth and success. In May of 2017, the WNBA inked a deal with Twitter to live stream 20 regular season games per year through 2019. The more channels fans can access the WNBA, the better. But more importantly than the number of ways people can access, are the different experiences they can have from platform to platform.

How cool would it be if players like Nneka Ogwumike, Sue Bird or Diana Taurasi had their own series that showed another side of them, inside and outside of basketball, to the world? Facebook Watch could offer that down the line.

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The streaming of games through Twitter allows for fans to engage in real-time with other fans who may be in a different state, time zone or country. Bringing people together in this way, and being able to offer a diverse set of experiences, is why digital and social media will continue to be the forefront of sports consumption.

Society’s addiction and reliance on digital and social media aren’t going away, either. The added exposure the WNBA will get through Facebook Watch is encouraging. As the front office, players and fans continue to fight for more and improved coverage of the W, deals like this will only help entertain new fans and hopefully draw in some new ones along the way.

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