Imani Boyette ranks WNBA team social media accounts
8. Minnesota Lynx
Content – 3. You can’t follow games with their Twitter timeline, but their consistent 4-6 posts per game on their Instagram makes up for it.
Creativity – 3. It’s just basketball with the Lynx but their basketball is so good, I’m okay with that. They also have honest and fun tweets and captions.
Viewership – 5. The Lynx are the most popular WNBA team, which makes sense considering their winning records and championships over the years.
TOTAL: 11/15
7. New York Liberty
Content-5. Minimum of 6 posts per game. Very easy for fans to keep up with their favorite players.
Creativity – 3. Pretty team pictures, lots of behind the scenes.
Viewership – 3. Top third in viewership but not much fan interaction.
TOTAL: 11/15
6. Chicago Sky
Content – 2. While they regularly have 2-3 posts per game, they normally are scores or short clips from the actual game. There aren’t a lot of recap videos. They also don’t always tag their players in their Instagram stories so that fans can follow them individually.
Creativity – 4. They use memes. They have fun posts for most holidays.
Viewership – 5. Chicago has the second-most followers on both platforms. They also actively interact with fans consistently on twitter.
TOTAL: 11/15