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Analysis: Tennessee guard Diamond DeShields responds to Lavar Ball’s controversial comments

By Russell Steinberg

KNOXVILLE, TN - FEBRUARY 02: Tennessee Lady Volunteers guard Diamond DeShields (11) pushes the ball up the court during a game between the LSU Tigers and Tennessee Lady Volunteers on February 2, 2017, at Thompson-Boling Arena in Knoxville, TN. Tennessee defeated the Tigers 77-58. (Photo by Bryan Lynn/Icon Sportswire via Getty Images)
KNOXVILLE, TN - FEBRUARY 02: Tennessee Lady Volunteers guard Diamond DeShields (11) pushes the ball up the court during a game between the LSU Tigers and Tennessee Lady Volunteers on February 2, 2017, at Thompson-Boling Arena in Knoxville, TN. Tennessee defeated the Tigers 77-58. (Photo by Bryan Lynn/Icon Sportswire via Getty Images) /
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Lavar Ball stirred up controversy on Wednesday (what a shock) when he said his Big Baller Brand is not a “women’s company.” Ball made the comment during an appearance on Fox Sports 1’s The Herd, when co-host Kristine Leahy noted that Big Baller Brand does not sell women’s clothing.

Tennessee guard and leading scorer Diamond DeShields took exception.

Confession: I’m no marketing genius and I am certainly not an all-knowing basketball guru. I also don’t really understand what Big Baller Brand is, apart from Lavar Ball’s narcissistic delusions in apparel form. But I do know that women make up a significant portion of this country (like…probably around 50 percent). I also know that alienating so many people at once is probably not smart. That’s especially true when that includes the best player on one of the most iconic college basketball programs in the country.

It was one of several offensive comments Ball made toward Leahy during the cringe-worthy interview.

You can listen to the whole thing here:

Anyway, what do I know? I’m not spending $500 on his shoes. I’d rather…pay rent.

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