PODCAST: Connecticut Sun Vice President Amber Cox

Host Howard Megdal  is joined by Amber Cox, Vice President of the Connecticut Sun.

The two discuss Cox’s current team both on and off the court, along with her time with the Phoenix Mercury, media coverage of the WNBA and muck more.

Cox is an omnipresent Twitter participant—perhaps too much, she says—as part of what she sees as the “door-to-door” sale that constitutes the marketing of women’s basketball in 2017.

More from News

• Bet $5 on Sparks vs. Sky, Win $150 Instantly with Limited-Time DraftKings Promo
• Cash in for Over $2,000 With WNBA Promo Bonuses from FanDuel & Caesars
• FanDuel WNBA Promo Code Gives You $2,500 Bonus for ANY Game Tonight!
• Unlock Over $4,500 Bonus With 3 Best WNBA Sportsbook Promos!
• One number that can decide the fate of each WNBA playoff team

Cox’s insights into how to properly sell a Connecticut Sun team that is as exciting as any young group in the league, along with the dual advantages and challenges of a team that has a built in floor of potential customers at Mohegan Sun Arena, but cannot draw directly from a major metropolitan area like many of the Sun’s WNBA opponents.

And of course, there is the long-standing conversation the Sun always face: what to make of the big-time collegiate program right in state? What does it do for the WNBA franchise? How does it hold the Sun back? It’s a discussion without a clear answer as of yet, but Cox has plenty to say about it all.

Her larger perspective, as someone whose presence in the league dates back over a decade, who spent time marketing the Houston Dash in the NWSL, who helped oversee the Big East Conference, is not to be missed.