5. Atlanta Dream
Content- 3. They post often and average about 3-5 posts per game.
Creativity – 4. Their team pictures are always gorgeous and they do a great job of making their players look good and letting the fans know them and more about them.
Viewership – 5. Atlanta falls in the top third of following but also replies and interacts with their fan base.
TOTAL: 12/15
4. Indiana Fever
Content- 5. They have the highest amount of posts per game, averaging a minimum of 6 per game. These posts range from short clips to game updates to facts about specific players. While their tweets aren’t specific enough to follow the game thoroughly they tweet enough info and often enough to keep up with the game via Twitter.
Creativity – 3. Solid use of memes. Nice graphics.
Viewership – 4. The Fever fall in the middle of the pack with viewership. Another fan favorite, they often reply to fans and critics alike with some playful ribbing.
TOTAL: 12/15
3. San Antonio Stars
Content- 5. The Stars post a lot and even have a podcast with their own players.
Creativity – 4. They have so many different elements to their social media that really helps the fan get to know their players. They take cool pictures for media day.
Viewership – 3. The Stars fall in the bottom of the pack here.
TOTAL: 12/15
2.Connecticut Sun
Content- 4. They have about 4 consistent posts per game but their feed isn’t limited to only when they are playing. They are constantly engaging fans with interesting content. They have constant updates throughout the game on their Twitter feed as well.
Creativity – 5. They do so many fun things to get fans interested. My favorite now is the segment where JJ and the Thomas’ are dressed up as old ladies telling you why they love the Sun. They also have nice individual graphics for every player.
Viewership – 3. They are in the last third for viewership, but not for lack of effort, and they often interact with their fans and retweet their players.
TOTAL: 12/15
1. Phoenix Mercury
Content – 4. They are quick with graphics and routinely post 4-5 posts per game. During the game, while not as specific as Seattle, they do post game updates that make it easy to follow the via Twitter timeline.
Creativity – 4. They use the best memes.
Viewership – 5. They are in the top third in viewership and consistently interact with and retweet fans. They respond with witty comebacks or poignant memes and were overall a fan favorite when I asked my Twitter followers. Also, please look out for when they troll Seattle, it’s the funniest thing ever.
TOTAL: 13/15